Am I the only one who thinks Jason’s idea is genius? I just can’t be. I ran across his site [ http://iwearyourshirt.com/ ] while searching for geeked out t-shirts and it truly sparked my interest. This is what it’s about:
In this up and down economy I’m outsourcing my wardrobe (namely shirts) to corporate america and you! I’m going to wear a different shirt for 365 days straight in 2009, take multiple pictures throughout my day and blog about it. Days are sold at “face value” so January 1 is $1 and December 31 is $365.
Well it’s a pretty simple idea and I’m a pretty simple guy. For 2009, I am selling the upper-half of my wardrobe (shirts). I am selling every day of the year at face value, so January 1 is $1 and December 31 is $365. I will be selling all 365 days without exception!
So what do you get for the day(s) you purchased? Well I’m glad you asked. You mail me your shirt (size: X-Large) and you get:
* Daily Video on YouTube & Ustream.tv
* Daily Photos on the blog & Flickr
* Daily Posts on the blog & Twitter
* Calendar (You/Your Company’s Logo & Website)
* All of these with me wearing your shirt and information about you, your company and/or your product.
Pretty dang genius; I know. He’s already sold out for January, February AND March… What a great way for Jason to make a bit of change, fulfill his passion for marketing and help businesses to get their name out there.. I suspect this will be a fun and adventurous year for Jason and it’ll be cool to see how it’s all going – getting a day-to-day glance at this entire project. Since he has a passion for marketing; I’m hoping he’ll do some sort of case study on this project. Would be interesting to see how it all played out and helped those who paid for a calendar day..
I’ll be checking out Jason’s blog on a regular basis to see the video, blog posts and pics he’s uploaded for each company.
Best of luck to Jason and all companies involved in this 365 day iwearyourshirt project!!!!